ARMIJO DURAND , Fatima Sophia; LESCANO ZEVALLOS, Marianella Gabriella; CHIENG CUEVA, Carmen Rosa. Impact of digital marketing on the purchasing behavior of the peruvian tourist Generation Z. Revista científica en ciencias sociales, [S. l.], v. 8, n. 1, p. 01–11, 2026. DOI: 10.53732/rccsociales/e8837. Disponível em: http://www.upacifico.edu.py:8040/index.php/PublicacionesUP_Sociales/article/view/837. Acesso em: 8 nov. 2026.