Armijo Durand , Fatima Sophia, Marianella Gabriella Lescano Zevallos, and Carmen Rosa Chieng Cueva. 2026. “Impact of Digital Marketing on the Purchasing Behavior of the Peruvian Tourist Generation Z”. Revista científica En Ciencias Sociales 8 (1): 01-11. https://doi.org/10.53732/rccsociales/e8837.